I recently talked with a consultant I’ve started coaching and asked her what method she used to prospect. She said she’d mostly been sending out cold emails to people she didn’t know and she also did a lot of cold calling.
As soon as I heard that, I stopped her in her tracks.
If you’re still doing this, I’ll ask you to stop right now, too!
Why Cold Calling rarely works.
It puts people off because they already know you’re trying to “sell” them.
Think about it. How do you feel when you know someone is trying […]