Solopreneur Best Practices Archives

Does Your Unique Value Proposition Statement Sing? Real Examples Inside…

There’s a famous saying that “it’s not the best ideas that get out to market.. but the best ideas that are sold….”

If you’ve ever watched Shark Tank or Dragon’s Den, you know would-be entrepreneurs have, in essence, less than a minute to get potential investors interested in their business idea.

It’s no different in the corporate space. There is a finite time – whether in-person, by email or phone – to make the right impression the first time.

Seems simple enough, right?

Well, here’s what I’ve seen over the last couple decades…

An amazing vast array of […]

4 Tips for Taking Inspired Action

Recently, I was reminded of something very important to consultants and small business owners.

At a recent event where Dragon Den’s Michelle Romanow was speaking, Michelle impressed upon the audience that as an entrepreneur she didn’t experience “defining moments” or “epiphanies” that spurred her to make decisions and take action… but rather her life and her successes as an entrepreneur were all around taking action every day – that she just took the best ideas she had and turned them into action.

In other words, stop talking about what you want to do and actually do it.

Seven […]

How to Leverage Your LinkedIn Presence (video)

Interview with Sabita Singh, LinkedIn Coach

If you’re not using LinkedIn as a powerful networking tool, you’re missing out on many opportunities.

There is a lot of “hype” out there. For instance, a lot of LinkedIn marketers will spin you a tale about how best to improve your profile and connect with people to generate leads. Unfortunately, most of the ideas they pitch you are built on hard, aggressive sales tactics and not on authentic, real communications.

Thankfully, I know someone who has her finger on the pulse of what the […]

4 Critical Business-Running Tips for Consultants

How do you set yourself up for success as an independent consultant/small business owner?

In my opinion, success is a multi-layered thing.

It’s not just about how many clients you have, how big your bank account is or how well you manage your time, it’s about the foundational systems you need to develop to see you through the long haul.

While some of these systems will need to be tweaked over time as your business grows and as technology changes, the basics should always be something you can count on.

When […]

Warm up your cold calls now

Making cold calls or sending cold emails are typically the last thing any entrepreneur wants to do.

On the flip side, most would-be clients don’t want to receive information from someone they don’t know.

But corporate client prospecting doesn’t have to be that challenging.

The good news is, you can spend ALL your time in what I call the “no cold calling zone”.

It’s a place from which you can generate leads without feeling salesy (and without your clients feeling like Herb Tarlek, the fictional slimy salesman for WKRP in Cincinnati TV […]