The power of affiliate partners

Hands clasping

 

You’ve heard the saying, “No man is an island,” and no business is either, for that matter!

I don’t know of any business out there that isn’t dependent on different partnerships and promoting relationships that help business grow and thrive.

When it comes to a consulting business, it’s no different.

I’ve written before about how important networking is to the trajectory of your business. And having affiliate partners is like taking the next logical step from networking. In fact, many of those in your business network would probably love to help you spread […]

Warm up your cold calls now

woman's hands on computer keyboard
Making cold calls or sending cold emails are typically the last thing any entrepreneur wants to do.

On the flip side, most would-be clients don’t want to receive information from someone they don’t know.

But corporate client prospecting doesn’t have to be that challenging.

The good news is, you can spend ALL your time in what I call the “no cold calling zone”.

It’s a place from which you can generate leads without feeling salesy (and without your clients feeling like Herb Tarlek, the fictional slimy salesman for WKRP in Cincinnati TV […]

Why Cold Calling on Corporate Decision Makers Rarely Works and What to Do About It

The other day, when talking to a new small business owner client of mine, I asked her what method she used to prospect. She reported that she’d tapped out her network so had been mostly been sending out cold emails to people she didn’t know and she also did a lot of cold calling.

As soon as I heard that, I stopped her in her tracks.

If you’re still doing this, I’ll ask you to stop right now, too!

Cold calling/emailing no longer works.

Why?

Well, it puts people off because they already know you’re trying to […]

How successful consultants use networking to drive business

success, go for it

 

Consultants, coaches and other expert business owners must grow a big network in order to drive new business.

Are you using the latest tips and tricks to grow yours?

Here are 3 solid tips to put into your marketing plan:

1. Tap your existing network
You may have heard that this is one of the quickest ways to get interest in your services. Tell everyone you know what kind of services or products you have, and ask for connections or referrals.

3 things to think about here:
a) Be sure you are crystal clear on […]

10 top success tips for corporate consultants

It’s no secJune 2017 Trailblazer Forum group photoret that the workforce and the way work is done is changing. For the past few months, I’ve been focused on writing blogs about how consultants and other service-based entrepreneurs can create a niche for themselves in the evolving digital age. And more specifically, how can they capitalize on the $500 Billion dollars Canadian corporations spend on an annual basis on consultants and 3rd party service providers.

But it’s not enough just to hang out a shingle and tell the world you’re open for business. You have […]