Does Your Unique Value Proposition Statement Sing? Real Examples Inside…

There’s a famous saying that “it’s not the best ideas that get out to market.. but the best ideas that are sold….”

If you’ve ever watched Shark Tank or Dragon’s Den, you know would-be entrepreneurs have, in essence, less than a minute to get potential investors interested in their business idea.

It’s no different in the corporate space. There is a finite time – whether in-person, by email or phone – to make the right impression the first time.

Seems simple enough, right?

Well, here’s what I’ve seen over the last couple decades…

An amazing vast array of […]

6 proven strategies for using corporate workshops to build your consulting business

In the world of consulting to corporate clients, it’s better to create a full suite of offerings, rather than be known as a one-trick pony. Otherwise, you’re shooting yourself in the foot because you won’t be able to provide enough deliverables to scale effectively. Corporate workshops are one of the highest ticket services you can provide.

  • By leveraging your Intellectual Property (IP), you set yourself up to land 1000-day corporate clients. You can even license your curriculum to others to deliver and use.
  • This allows you to create multiple income revenue […]

Warm up your cold calls now

woman's hands on computer keyboard
Making cold calls or sending cold emails are typically the last thing any entrepreneur wants to do.

On the flip side, most would-be clients don’t want to receive information from someone they don’t know.

But corporate client prospecting doesn’t have to be that challenging.

The good news is, you can spend ALL your time in what I call the “no cold calling zone”.

It’s a place from which you can generate leads without feeling salesy (and without your clients feeling like Herb Tarlek, the fictional slimy salesman for WKRP in Cincinnati TV […]

7 Ways to Boost Your Consulting Revenue

laptop consulting revenue

Do you know 7 Ways to Boost Your Consulting Revenue? Some years ago, I got a huge wake-up call when I put all my eggs in one basket.

I put all my effort and energy into a deal I thought was a sure thing. In fact, I figured I’d be pretty much set for the next few decades with all the $$ I’d get.

 

I spent months with a technical team developing a computer packaging product that I thought Steve Jobs (who was the newly re-appointed Interim CEO of Apple at the […]

What corporate decision makers want to see in a discovery meeting

work meeting

When I worked as a sales executive many moons ago, I remember being on the receiving end of prospective consultants pitching their services to our company.

Unfortunately, nine times out of 10, these smart, savvy, forward-thinking folks wouldn’t get much further than, “Hi Kim, I’m here today to talk to you about x, y, z service I can offer…”

That was never music to my ears. Not only did that approach show that the person hadn’t done their homework, but that they were more interested in what they had to offer INSTEAD OF […]